Copyright © 2009 Account caffeine. B2B Consulting. All Rights Reserved.
Answering Your Key Account Wake up Call Sometimes the wakeup call is a voicemail, an e-mail, a letter …or a cold shoulder
“I can’t believe we may actually lose this account! We built account retention into sales and marketing plans… but still..”
Welcome to AccountCaffeine ... where we teach you about building customer loyalty and show you clever retention strategies that will help you Gain, Retain and Re-gain essential business-to-business accounts... offering B2B consulting, guidance, coaching, and tools.
Answering your Account
Wake up call
Seven Steps to Regain
Retain strategic accounts to reduce risk in revenue and profit plans. There are Seven effective Steps to auditing your customer retention strategies and ecosystem
Regain accounts that are insecure or lost. The first Seven Steps you must take are critical.
Fully execute your company, division, association,non-profit strategy.The price of partial execution is missed opportunity. The value of great execution is real and repeatable success
- Retain key accounts to reduce risk in revenue and profit & loss plans
- Gain more from existing accounts – often more predictable than wresting new accounts from competitors
- Regain essential accounts that aren’t secure... or were lost
Sign up for the AccountCaffeine Blog for thought-provoking insights and opinions on strategic account management issues and opportunities.
Take advantage of fresh perspectives and insight from senior executive and account management of financial, insurance, manufacturing, resource, transportation, chemical, government and other business-to-business accounts. Use our unique B2B consulting service today!
If you would like to receive selected and worthwhile B2B Account Management reprints, articles and news, by e-mail click here.
Business to Business Account Management
B2B Consulting Professionals
Without a strategy execution management system ... you may be taking needless risk.
Are you accountable for managing strategy execution for your company, division, association or non-profit?
Implement C-Level Strategy at the Enterprise or Division Level